Arne Jacobsen’s Series 7™ Chair, an epitome of design innovation, style, and comfort, stands as one of the most transformative creations in furniture history. Launched by Fritz Hansen in 1955, this iconic chair boasts of a resilient construction made from nine layers of pressure-molded birch veneer, ensuring its longevity and continued relevance. To celebrate its 70th anniversary, Fritz Hansen introduces a limited edition 7:14 AM color palette, marking a new dawn for the Series 7™ under their Ever the Sevener initiative.
PROJECT OVERVIEW
Designer: Arne Jacobsen
Brand: Fritz Hansen
Anniversary: 70th
Collection: 7:14 AM Color Palette
Campaign: Ever the Sevener
The new color palette pays homage to the delicate hues of the Danish morning light, embodying an ethereal and uplifting spirit. Featuring five sophisticated shades—Beige, Blue, Green, Pink, and Violet—the collection captures the essence of a dewy autumn morning with a whisper of pearlescent glow. Complemented by a gold-toned iridescent base, these chairs radiate an understated elegance, their steel structures subtly revealed through a translucent finish, reflecting a gentle spectrum of colors.
Fritz Hansen’s commitment to sustainability is evident in the design and longevity of the Series 7™ Chair, a piece that not only transcends time but also resists the throwaway culture of the modern era. Creative Director Els Van Hoorebeeck highlights that the chair stands testament to the desire for high-functioning, durable products. As consumers increasingly value sustainability, Fritz Hansen’s approach underlines the ethos: in an era of constant consumption, longevity and durability are paramount.
Established in 1872, Fritz Hansen carved a unique niche in the design world through its innovative designs and commitment to sustainability. Christian Hansen’s pioneering work in steambending techniques during the 1930s revolutionized furniture manufacturing, cementing the brand’s global reputation. Collaborations with iconic designers like Hans J. Wegner, Verner Panton, and Poul Kjaerholm further enriched the brand’s heritage, bridging the past with the future through continuous evolution and learning.
Arne Jacobsen himself was a complex figure, whose ingenuity and passion shaped the landscape of design in profound ways. Raised in Copenhagen during the early 20th century, his love for simplicity was evident even as a child. Known for his uncompromising nature and attention to detail, Jacobsen’s multifaceted personality encompassed both the rigorous demands of modernist design and a deep affection for nature and family life.
The Ever the Sevener campaign and Series 7™ 7:14 AM chairs promise not only a celebration of Jacobsen’s timeless design but also a reinforcement of Fritz Hansen’s dedication to sustainable, iconic designs that stand the test of time. These commemorative pieces, available in 2025, continue a legacy that began over seven decades ago, inviting admirers to reimagine and appreciate the enduring beauty and functionality of the Series 7™ Chair. For more details on these celebratory pieces, visit Fritz Hansen’s official website.
