In the heart of Florence lies an extraordinary blend of the Renaissance and radical postmodern design, a fusion brought to life in The Hoxton’s new residence. This unique hotel marries history with modernity through a remarkable partnership between AIME Studio and Lev-Arch architects. Central to this collaboration is the marriage of a 16th-century palazzo with a post-modern creation from Andrea Branzi, a pivotal figure in the design world as the founder of Archizoom and the Memphis Group.
PROJECT OVERVIEW
Architect: Lev-Arch
Interior Design: AIME Studio
Designer: Andrea Branzi
Location: Florence
Project: The Hoxton
The Palazzo Ricasoli, originally built for a family of wine barons in the 14th century and later converted into a monastery, encapsulates the brilliance of late Renaissance architecture. Its limewashed walls and vaulted ceilings speak volumes of its storied past, while frescos dating back to 1611 add an authentic historical charm. Luca Colombo from Lev-Arch emphasizes the significance of the palazzo, noting how its alterations over centuries exemplify architectural adaptability—a concept they embrace in new designs and restorations.
Contrasting this historic grandeur is the bold 1960s postmodern edifice by Andrea Branzi. A prominent Italian designer, Branzi’s work with Archizoom and the Memphis Group redefined design by integrating natural elements with industrial forms. His architectural philosophy, which involved pairing unorthodox materials and vibrant colors, has left a lasting impact on modern design movements. According to Colombo, Branzi’s work is a wellspring of inspiration, drawing from classicism while challenging visual traditions.
In this creative venture, AIME Studio and Lev-Arch crafted an open-air courtyard serving as a bridge between the historical and contemporary structures. The renovation included restoring timber louvres and redesigning Palazzo Ricasoli’s circulation to harmonize movement within the compound. Enhancements like a new roof terrace on Branzi’s structure encourage guests to connect with nature in ways that reflect the designer’s ethos, enriching their interaction with both the old and new.
Within the guest rooms, AIME Studio’s design captures the bold essence of Archizoom yet tempers it with tranquility, offering visitors a balanced experience. The hotel’s public areas are equally inviting, designed to serve not just guests but the wider community. These spaces, covering the ground floor and inner courtyard, aim to become vibrant communal hubs, encouraging locals and tourists alike to enjoy the hotel’s cultural offerings and unique atmosphere.
The Hoxton in Florence stands as a testament to architectural dialogue across eras. This collaboration is more than just a hotel—it is a space where historical grandeur and radical modernism coexist, providing an inspiring and engaging locale for all who step through its doors. Visitors experience a seamless ricochet between differing worlds and periods, capturing the essence of Florence’s storied past and forward-looking present.
