ALOHAS brings volcanic grandeur to Barcelona with a stunning flagship store designed by Clap Studio, blending natural power and sophisticated style.
PROJECT OVERVIEW
Location: Rambla de Catalunya, Barcelona, Spain
Architecture & Interior Design: Clap Studio
Photography: José Hevia
After a successful run in the digital realm, fashion brand ALOHAS is stepping into the physical retail space with its first flagship store in Barcelona. Situated on the iconic Rambla de Catalunya, this new store is a testament to the brand’s innovative spirit and distinctive vision.
The design, masterminded by Valencian studio Clap, draws from the dramatic volcanic landscapes of Hawaii. Àngela Montagud, the creative force behind Clap Studio, explains the inspiration: “The surface of a lava river cools and hardens over time, creating underground rivers that later transform into mystical tunnels. This geological process was the cornerstone of our design.”
Walking into the ALOHAS store feels like entering a volcanic cave. The bold aesthetic merges the raw power of nature with the refined elegance of high fashion. The metal furniture, with its jagged, pointed forms, evokes the fierce flow of lava, while the calm and serene atmosphere of the store offers a counterbalance. Large ceiling lights mimic the natural openings found in volcanic caves, adding to the store’s otherworldly charm.
This striking contrast between the fierce, elemental design and the sleek, sophisticated fashion pieces captures the essence of ALOHAS’s new brand identity. The store isn’t just a place to shop—it’s an immersive experience that reflects the brand’s dual nature. Each element of the design, from the sculptural furniture to the dramatic lighting, works in harmony to create a space that’s both powerful and elegant.
The result of Clap Studio’s efforts is more than just a retail environment; it’s an interior landscape that embodies ALOHAS’s unique vision. The store’s design seamlessly integrates the brand’s historical influences with a contemporary flair, offering customers a truly distinctive shopping experience.
José Hevia’s photography beautifully captures this blend of natural inspiration and high-end design, showcasing how the volcanic theme translates into a retail space that feels both dynamic and refined. The ALOHAS flagship store on Rambla de Catalunya is a bold statement in the fashion world, setting a new standard for how brands can merge their identity with their physical presence.
